Turning One Video Request Into a Multi Creator Campaign

Red Roof Farmhouse originally approached me to create a promotional video highlighting their Nampa, Idaho property, a large group Airbnb that sleeps up to 40 guests. I saw an opportunity to create greater reach and proposed bringing local creators into the space for an overnight experience instead.

I developed Under the Red Roof, an overnight creator retreat that brought together 12 local creators and 11 brand partners. Creators produced and shared their own content from the experience, generating 40K+ organic views with zero paid advertising.

The Brief

Red Roof Farmhouse approached me to create a promotional social video for their Nampa property. The goal was to increase awareness, generate fresh content, and reach more potential guests.

With space for up to 40 people, the property also had an opportunity to showcase its potential for group trips, retreats, celebrations, and other shared experiences.

My Role

  • Campaign Strategy & Creative Direction

    • Campaign concept and retreat development

    • Theme and experience direction

    • Retreat branding

    • Organic social strategy

  • Creator & Event Production

    • Creator research, outreach, and selection

    • Creator communication

    • Itinerary and guest experience planning

    • Event coordination and onsite execution

  • Brand Partnerships

    • Partner outreach and acquisition

    • Partner communication and coordination

    • Brand integration throughout the retreat

Challenge

Red Roof Farmhouse needed greater awareness, more content, and broader reach without a paid media budget.

The property had more to communicate than its rooms and amenities. Its capacity for up to 40 guests made it well suited for group trips, retreats, celebrations, and shared experiences, but that potential was difficult to demonstrate through a standard property tour alone.

The challenge was to expand organic reach while showing potential guests what it could actually feel like to gather and stay at the farmhouse.

Approach

I turned the original video request into Under the Red Roof, an overnight creator retreat designed to increase visibility, generate more content, and introduce Red Roof Farmhouse to multiple local audiences at once.

I created the concept, branding, creator strategy, itinerary, and overall guest experience, then selected 12 local creators to take part. I wanted the retreat to give creators genuine reasons to experience and share the property rather than make the content feel overly scripted.

I also brought in 11 local brand partners to become part of the experience. That included a local sound bath provider for the evening and a Pilates business the following morning. The partnerships added to the retreat while giving the participating businesses exposure through the creators and content surrounding the event.

Creators were given room to document the experience in their own style and voice. That resulted in a wider variety of organic content and introduced Red Roof Farmhouse across several different local audiences.

View The Content

Results

Under the Red Roof turned one requested promotional video into a multi creator campaign that expanded Red Roof Farmhouse’s organic reach and content output without paid advertising.

Campaign Scale

12

Local Content Creators

11

Local Brand Partners

Campaign Performance

40k+

TOTAL VIEWS

18.5K+

VIEWS ACROSS 8 TRACKED INSTAGRAM REELS

1084

INTERACTIONS ACROSS TRACKED REELS